About Our Brands
BEGINNINGS
The home of our well-loved sterling silver jewellery range. Offering on-trend styles at unbeatable value for women, men & children; Beginnings has something for everyone. With a big focus on personalisation and trending designs such as birthstones and gold plating, this collection covers a favourable range of price points and designs, all made and designed with quality, value and evolving trends in mind. Beginnings also includes a growing selection of pieces made from eco-friendly recycled sterling silver.
ELEMENTS GOLD
The luxurious world of Elements Gold celebrates 9ct gold jewellery through premium designs tailored to suit a range of styles from everyday staples to decadent diamonds. In this beautiful collection, you'll find a myriad of vibrant precious and semi-precious stones paired with sumptuous 9ct gold that together create timeless and sophisticated jewellery. Our budding collection of lab-created pieces is also not to be missed.
D FOR DIAMOND
An adorable collection of children’s jewellery and keepsakes, D for Diamond features lovingly created designs that will delight little ones. Responsibly made from sustainable recycled sterling silver with their future in mind, D for Diamond offers gift worthy pieces that can be treasured for years to come. With every piece featuring our brand signature, at least one ethically sourced diamond, a little sparkle makes a memorable addition to their first jewellery box.
FIORELLI
Refined, elegant and luxurious. Fiorelli jewellery is designed by modern women for modern women and crafted with both everyday wear and special occasions in mind. Made entirely from eco-friendly recycled sterling silver with platinum, gold and rose gold plating, Fiorelli offers versatile sparkle and on-trend styles to suit from work to weekend. Inspiring creative styling, Fiorelli focuses on the idea of jewellery being personal and playful.
DIAMONFIRE
Discover the sparkle of Diamonfire! Inspired by real diamonds, this beautiful range of timeless pieces features the famous Diamonfire zirconia stone - cut with 57 facets just like a real brilliant cut diamond. Every piece is made from high-quality sterling silver plated with rhodium, palladium and platinum to create jewellery that can be treasured forever. From engagement rings to bridal staples, the Diamonfire collection is affordable luxury at its best.
FRED BENNETT
Comprised of modern pieces made to a high quality, Fred Bennett embodies on-trend masculine style and makes a bold impression. Featuring stainless steel and genuine leather with semi-precious stones, our popular men’s jewellery and accessories collection has something to suit all tastes. Not forgetting the Reborn range which focuses on using recycled leather and cork to create stylish designs made from sustainable materials.
REFLECTIONS
Introducing our newest brand Reflections. An exciting collection of everyday styles featuring lab grown diamonds delicately teamed with 100% recycled 9ct yellow gold for eco-conscious luxury that lasts. This collection has been sustainably created and ethically sourced with careful attention to detail given all the way through from the start of the design process to the finished product. Reflections is a beautiful introduction to your lab grown diamond journey!
